Well-crafted photos and videos can showcase your team’s professionalism, the welcoming atmosphere of your office, and even client testimonials, all of which help build trust with potential clients. Videos, in particular, allow you to explain complex legal concepts in a more digestible way, positioning your firm as a knowledgeable and approachable authority in your practice area. Additionally, high-quality visual content is highly shareable, which can help you increase your firm’s online reach. When people share your videos or images on their social platforms, you expose your firm to a broader audience, driving more traffic to your website and increasing the chances of generating leads.