Eric Johnson is an in-house legal expert at Kangaroo Eric reviews, fact-checks, and evaluates Kangaroo's legal content to ensure thoroughness and accuracy. Hhe received her JD from Indiana University Maurer School of Law in 2009.
Latest Posts
SEO for Personal Injury Lawyers: Strategies for Law Firms Search engine optimization (SEO) is a critical component for law firms, especially for those specializing in personal injury law. With the increasing competition and the importance of online presence, SEO strategies can significantly impact a firm’s ability to attract and retain clients. This comprehensive guide explores […]
Local SEO For Lawyers Local SEO (Search Engine Optimization) is a crucial element for law firms aiming to attract clients from their immediate geographical area. Given that most legal services are location-specific, potential clients typically search for lawyers within their vicinity. Consequently, optimizing for local search is vital for law firms to improve their online […]
DUI Attorney Marketing Guide Marketing a DUI (Driving Under the Influence) attorney practice involves strategic efforts to attract and retain clients who need legal assistance for DUI charges. Given the competitive nature of the legal field and the specific nuances of DUI cases, it’s crucial to develop a comprehensive marketing plan that effectively highlights your […]
Link Building for Lawyers Link building is an essential aspect of search engine optimization (SEO) that involves acquiring hyperlinks from other websites to your own. For lawyers, effective link building can significantly enhance online visibility, drive traffic to their websites, and establish authority in their field. Understanding the intricacies of link building and how it […]
Digital Marketing for Lawyers Digital marketing has become an essential component for law firms looking to grow their practice and reach new clients. The landscape of legal services is increasingly competitive, and a robust digital marketing strategy can help law firms stand out, attract potential clients, and build a strong online presence. Understanding the various […]
SEO for Family Law Firms Search engine optimization (SEO) is a critical component for family law firms looking to enhance their online visibility, attract potential clients, and establish authority in the legal field. As more people turn to search engines to find legal services, having a strong SEO strategy can make a significant difference in […]
Facebook Marketing For Lawyers Facebook has become a cornerstone of digital marketing, offering unparalleled opportunities for businesses, including law firms, to reach and engage with their audience. For lawyers, Facebook marketing is a powerful tool to connect with potential clients, showcase expertise, and build a strong online presence. The platform’s vast user base, sophisticated targeting […]
Law Firm SEO Services Search engine optimization (SEO) is essential for law firms aiming to enhance their online visibility, attract potential clients, and establish authority in the legal field. As individuals increasingly turn to the internet to search for legal services, a robust SEO strategy can make a significant difference in the success of a […]
Best Law Firm SEO Expert Law firms, like many businesses, rely heavily on their online presence to attract clientele, establish authority in their practice areas, and ultimately, thrive in competitive markets. This comprehensive guide delves into the critical role of SEO in the legal industry, the specialized services offered by SEO experts to law firms, […]
SEO for Immigration Law Firms Search engine optimization (SEO) is an essential strategy for immigration law firms aiming to enhance their online visibility, attract potential clients, and establish authority in the legal field. As more individuals seek legal services through online searches, having a robust SEO strategy can make a significant difference in the success […]
SEO for Bankruptcy Law Firms Search engine optimization (SEO) is an essential strategy for bankruptcy law firms aiming to increase their online visibility, attract potential clients, and establish themselves as authorities in the field of bankruptcy law. Given that many individuals facing financial distress search for legal services online, a robust SEO strategy can significantly […]
Legal Content Optimization Legal content optimization is an essential aspect of search engine optimization (SEO) for law firms. It involves creating, structuring, and enhancing content to ensure it ranks well on search engines and meets the needs of potential clients. The goal is to produce content that is not only informative and engaging but also […]
SEO for Estate Planning & Probate Law Firms Estate planning and probate law firms operate in a niche yet highly competitive area of legal practice. Effective search engine optimization (SEO) is essential for these firms to attract clients who need their specialized services. SEO involves optimizing a website to improve its visibility on search engine […]
PPC for Lawyers Pay-per-click (PPC) advertising is a powerful tool for lawyers seeking to attract potential clients online. Unlike organic search engine optimization (SEO), PPC allows law firms to appear at the top of search engine results pages (SERPs) almost immediately by bidding on keywords relevant to their practice areas. This advertising model requires firms […]
SEO For Lawyers Search engine optimization (SEO) is a crucial component of any law firm’s marketing strategy. It involves optimizing a website and its content to improve its visibility on search engine results pages (SERPs). For lawyers, SEO is essential for attracting potential clients who are actively searching for legal services online. A well-executed SEO […]
Select Law Firm Website Hosting Selecting the right hosting for a law firm website is a critical decision that can significantly impact the firm’s online presence, client experience, and overall business success. The hosting service determines the website’s speed, reliability, security, and scalability, all of which are essential for maintaining a professional and effective online […]
Criminal Defense Lawyer Marketing & SEO Marketing is essential for criminal defense lawyers who wish to attract clients, build a strong reputation, and grow their practice. In a competitive legal landscape, effective marketing strategies can set a law firm apart and ensure that potential clients find and choose their services when in need. Marketing encompasses […]
SEO Keywords for Lawyers Search engine optimization (SEO) is a critical strategy for lawyers looking to increase their online visibility, attract more clients, and grow their practice. At the heart of SEO is keyword research, which involves identifying the specific terms and phrases that potential clients use when searching for legal services. Effective use of […]
Social Media Marketing for Lawyers Social media marketing and search engine optimization (SEO) are two powerful digital marketing strategies that, when combined, can significantly enhance the online presence of law firms. For lawyers, leveraging both social media and SEO effectively can lead to increased visibility, higher search engine rankings, and more potential clients. Understanding how […]
Local Services Ads for Lawyers Local Services Ads (LSAs) are a powerful tool for lawyers looking to attract clients within their geographic area. These ads, which appear at the top of Google search results, are specifically designed to connect service providers with local customers. For lawyers, LSAs can be particularly effective in reaching potential clients […]
SEO For Family Law & Divorce Lawyers Search engine optimization (SEO) is critical for family law and divorce lawyers who want to improve their online visibility, attract new clients, and establish themselves as authorities in their field. With many individuals searching for legal services online, a strong SEO strategy can significantly impact a law firm’s […]
Attorney Web Design 101 A well-designed website serves as a digital storefront, offering potential clients their first impression of the firm. It should reflect the firm’s professionalism, expertise, and commitment to providing high-quality legal services. An effective website can help establish credibility, build trust, and differentiate the firm from its competitors. A professional website is […]
Instagram for Lawyers Instagram has become a vital platform for professionals, including lawyers, to connect with a broader audience, showcase their expertise, and humanize their brand. The foundation of any effective Instagram strategy starts with building a professional and appealing profile. This involves selecting a high-quality profile picture, typically a professional headshot or your firm’s […]
SEO for Employment Lawyers Search engine optimization (SEO) is crucial for employment lawyers seeking to improve their online visibility, attract new clients, and establish authority in their field. With more individuals and businesses searching for legal services online, a robust SEO strategy can significantly impact a law firm’s success. SEO involves optimizing a website and […]
SEO for Intellectual Property Law Firms Search engine optimization (SEO) is crucial for intellectual property (IP) law firms aiming to increase their online visibility, attract potential clients, and establish themselves as authorities in their field. As more individuals and businesses search for legal services online, a robust SEO strategy can significantly impact a law firm’s […]
