Kate Wilson is a senior writer and spokesperson on Kangaroo's education team, where she focuses on law firm marketing area. She has a master’s in journalism from Columbia University and a bachelor’s in Law, Letters and Society from the University of Chicago, where she graduated as a Phi Beta Kappa and a student marshal.
Latest Posts
Local SEO for Personal Injury Lawyers Local Search Engine Optimization (SEO) is a vital strategy that can significantly enhance a law firm’s visibility in local search results. This comprehensive guide will delve into the intricacies of local SEO specifically tailored for personal injury lawyers, helping you understand how to optimize your online presence to attract […]
How To Write a Good Review For An Attorney Writing a good review for an attorney is an important task that can help others in need of legal services make informed decisions. Reviews are a significant part of the decision-making process for many people, and a well-written review can provide valuable insights into the attorney’s […]
DUI Attorney Marketing Guide Marketing a DUI (Driving Under the Influence) attorney practice involves strategic efforts to attract and retain clients who need legal assistance for DUI charges. Given the competitive nature of the legal field and the specific nuances of DUI cases, it’s crucial to develop a comprehensive marketing plan that effectively highlights your […]
Top Law Firm Website Design Companies A law firm’s website serves as its virtual front door, playing a pivotal role in shaping the first impression potential clients have of the firm. A well-designed website not only needs to project professionalism and credibility but also needs to be navigable, informative, and representative of the firm’s brand […]
Grammarly For Lawyers Grammarly is a digital writing assistant that helps users enhance their writing by offering suggestions for grammar, punctuation, style, and clarity. For lawyers, effective communication through written documents is crucial. Whether drafting contracts, writing briefs, or preparing emails, precision and professionalism in legal writing can significantly impact a lawyer’s credibility and the […]
Law Firm Marketing Budget Guide A well-planned marketing budget is crucial for law firms aiming to grow their client base, increase their visibility, and enhance their reputation. Marketing is an investment in the future success of a law firm, helping it to attract potential clients, build a brand, and differentiate itself from competitors. By allocating […]
Legal Content Optimization Legal content optimization is an essential aspect of search engine optimization (SEO) for law firms. It involves creating, structuring, and enhancing content to ensure it ranks well on search engines and meets the needs of potential clients. The goal is to produce content that is not only informative and engaging but also […]
Avvo Reviews Lawyers: Can You Rely on Their Reviews? Avvo is a widely recognized online platform that connects individuals seeking legal services with attorneys across various practice areas. Launched in 2007, Avvo has grown to become one of the leading legal directories, offering detailed profiles of lawyers, client reviews, and ratings. The platform aims to […]
Top Legal Directories Legal directories are online platforms where lawyers and law firms can list their services, credentials, and contact information. These directories serve as valuable resources for potential clients seeking legal representation and for lawyers looking to enhance their online presence. Legal directories can significantly impact a law firm’s visibility, credibility, and client acquisition […]
Is Super Lawyers Legitimate Super Lawyers is a rating service that identifies outstanding lawyers from more than 70 practice areas who have attained a high degree of peer recognition and professional achievement. The selection process is multi-phased and includes independent research, peer nominations, and peer evaluations. For lawyers, being listed as a Super Lawyer can […]
